![]() Just look for the keywords meta tag on your competitor’s homepage.įor example, here’s the keywords meta tag for the homepage of a popular toy store: As some of those people will undoubtedly be your competitors, this can come in quite handy for finding ‘seed keywords’ during keyword research. Find ‘seed’ keywords from competitorsīill Slawski’s recent Twitter poll shows that roughly 33% of people still use the keywords meta tag. Just know that there’s one potential downside to using the meta keywords tag for this purpose, which we’ll talk about in the next section. If you see that you’re not ranking well for one of your keywords, you might want to collaborate with another team to improve and update your content. Having an internal keyword tagging system helps prevent multiple teams from targeting the same keyword. If you work in enterprise SEO, there are probably many people and teams working on similar things. It can cause all kinds of issues, like undesirable pages outranking desirable pages. Keyword cannibalization is where a website targets the same keyword across multiple pages. There are three reasons it can be useful to do this: Just crawl your site with an auditing tool like Ahrefs’ Site Audit, then use Page Explorer to look for pages with your keyword in the meta keywords tag. If you do this on every page, it’ll be easy to check whether you’ve already targeted a keyword in the future. Just set the tag as your target keyword on each page.įor example, if our page’s target keyword was “ SEO tips,” it’d look like this: ![]() This makes it easy to ‘repurpose’ the tag for an internal keyword tagging system. Many CMS’ and website builders make it easy to add meta keywords to pages, as do many free WordPress SEO plugins. You’ve probably realized by now that most people don’t need to use the keywords meta tag, but there are a couple of things you can use it for. If any of these power your internal search, you might need to use the keywords meta tag. Most popular CMS’ don’t use the meta keywords tag for internal site searches, but some internal search systems can, including SOLR, Algolia, and ones built on Elasticsearch. It’s used for some internal site searches ![]() Given that fact, we can assume it’s either not used or is a very low-weight factor. And while we couldn’t find a definitive statement about their use of the meta keywords tag, there’s zero mention of meta keywords throughout their extensive documentation on optimizing your website. NaverĪccording to Wikipedia, Naver handles 74.7% of all web searches in South Korea. Title, description and keywords are important for Baidu to evaluate page’s value.Īs it makes sense to trust the most recent information, it seems the keywords meta tag could be a ranking signal in Baidu. However, on a page updated in April 2020, they say: In 2012, a Baidu engineer stated in their webmaster community that “Meta keywords have long been in the garbage heap of history, and we will ignore them directly.” It’s unknown whether that’s still the case, but it’s definitely not a ranking factor. ![]() However, in 2011, Bing hinted that it could be used as a spam signal to help identify low-quality pages. The meta keyword tag is dead in terms of SEO value for We exclude it and ignore it. In 2014, Bing stated in a blog post that the meta keywords tag is “dead in terms of SEO value.” This was effectively confirmed in 2020 when Bing’s Head of Evangelism tweeted the same thing. If you’re curious about other search engines, it looks like none of the major ones use meta keywords: Bing This is the consensus among most of us who have done SEO in Russian □ - orun bhuiyan May 29, 2020 “Officially” they say they still do, but I think this is a very low weight factor, even for яндекс. But as that page has only been live since late-2018, the information is likely still accurate.Įven so, as one person mentioned on Twitter, it’s probably a low-weight factor. Their official documentation states that meta keywords “Can be used when determining the page’s relevance to search queries.”ĭoes this mean that meta keywords are a proven ranking factor in Yandex search? No. Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. However, it’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. We know this because Matt Cutts, Google’s former Head of the Webspam Team, released a video in 2009 where he said: we don’t use the keywords meta tag in our search rankingįast-forward to 2020, and according to a recent Twitter poll by Bill Slawski, most SEO professionals no longer use the meta keywords tag.ĭo you still use meta keywords tags on pages you optimize?- Bill Slawski ⚓ May 29, 2020 Google hasn’t used the meta keywords tag to help rank web pages for at least a decade.
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